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PRODUCT MARKETING · STARTUPS & LEAN TEAMS

We help good products get understood, chosen and launched.

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THE GAP

Startups build great things, then struggle to explain them. Without a clear story, sales stall, launches fizzle and the market moves on.

THE FIX

Product marketing: who you're for, why you win, and a launch plan that makes it stick — without hiring a whole team.

What product marketing gets you

  • Clarity

    Know exactly who you're for, the problem you solve and why you win.

  • One story

    Messaging your website, sales team and partners can all tell the same way.

  • Momentum

    Launches built for adoption — not just announcement day.

HOW WE WORK
  1. 01TeardownCustomers, market and competitors — what really sets you apart.
  2. 02MachiningPositioning and messaging, cut to fit your buyer.
  3. 03AssemblyGo-to-market plan, launch content and sales enablement.
  4. 04First crankLaunch day, with product, story and channels in sync.
  5. 05TuningMeasure, listen and adjust long after launch.

Let's talk about your launch.

Dave Phillips

Dave Phillips — a decade in product marketing, nearly three in consumer tech and automation. LinkedIn ↗