Dave Phillips

Product marketing leader · consumer tech & home automation

I started out installing and programming home technology in England, and spent the next 27 years working my way from the install bay to the boardroom — technical consulting, building a global commercial sales channel, and leading product marketing for some of the best-known names in smart home and security. I know how products get built, how they get sold, and what makes customers care.

1. 2026 — NOW

   ADI Global

   Product Marketing Manager

   Product Marketing for a cloud-based remote monitoring and management platform with 80% industry adoption.

   • Messaging that turns technical software releases into clear B2B proof points
   • Feature launches hitting 10× the company's benchmark open rates
   • Customer case studies for sales teams and industry publications
2. 2023 — 2026

   Vivint / NRG

   Senior Director of Product Marketing

   Built the go-to-market for a new product portfolio that doubled the addressable market.

   • Wrote the business cases that won unanimous executive approval
   • Used conjoint and Kano research to find the features that mattered and de-risk the roadmap
   • Co-wrote PRDs and led the cross-functional squad that kept launches on spec and on time
3. 2017 — 2023

   Snap One / Control4

   Director of Product Marketing

   Led go-to-market for every Snap One and Control4 hardware and software launch.

   • Cross-category campaigns to lift product adoption and share of wallet
   • Portfolio storytelling, sales enablement and interactive trade-show experiences
   • NPS programs and crisis communications alongside PR, Product and Engineering
4. 2015 — 2017

   Control4

   Director of Hospitality

   Ran the global smart-hotel business, doubling sales every year.

   • Corporate partnerships and tiered pricing strategy with Finance
   • Advisor to hotel IT and guest-experience leaders on connected-room experiences
5. 1999 — 2015

   The UK years

   Installer to area sales manager

   Hands-on roots: installing, programming and selling technology.

   • Control4 · Area Sales Manager, South UK2010–2015
   • Pulse Marketing · Technical Sales Manager2005–2010
   • Grahams Hi-Fi · Installation & Programming Lead2002–2005
   • Rayleigh Hi-Fi · Sales, Installation & Programming1999–2002

Go-to-market

Launch strategy, positioning and messaging, campaigns, sales enablement, business cases

Insight

Hands-on learning, conjoint and Kano research, NPS programs, market and competitive analysis

Leadership & ops

Team building, cross-functional governance, PRDs · Jira, Confluence, Workfront, Asana, Wrike, Trello

Tech fluency

Control4, Crestron, Lutron, networking, IP cameras, alarm systems, Zigbee, Z-Wave and Wi-Fi

Creative

Photoshop, Lightroom, Affinity Photo and Designer, SketchUp

Certified

PMA Core Certification (2022) · CEDIA Certified Instructor · ISF Color Calibration · HAA Acoustical Calibrator